• Encouraging social media behaviour vs. introducing a social platform
• Steal with pride: concrete services, inspired by social and commercial media
• Lowering the adoption barrier: socializing business operations
• How to introduce “social” to organizations – roadmap & tactics

Project Description: Social business is on the agenda of executives as an option to unlock the hidden potential in information and knowledge work. Replacing cooperation with collaboration is amongst the biggest challenges in established and already successful organizations. Tieto has created a thought leading workspaces for itself and for clients not just addressing IT challenges but taking into account work culture and change management as well. We want to share our learning and give inspiration to those who have the way ahead of them.

Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany

Icebreaker Session:
Taking employees by the hand ‒ choosing the right roadmap and executing change in the transformation to a collaborative work culture

Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany

World Café Session: Social Business Transformation & Mobile Work Café
Social Business Transformation & Mobile Work – Are you on your way to becoming a social business?

• What are your success indicators beyond the number of wikis, blog entries or active social network users?
• If enterprise 2.0 equals leadership 2.0, what is your understanding of the „new“ leadership and how have you established the right environment for your talent?
• A networked organization is tearing down hierarchies to achieve excellence in day to day business operations – how do you take your managers by the hand to appreciate the new opportunities that derive from a much more self organized workforce?
• Mobilizing your workforce requires a complete new level of trust: results are the new benchmark, not presence or work hours. How will you approach the subject?
• Mobilized employees have to care for each other and for themselves. Being measured by results requires focus and self organization.
• Ensuring that „not being in the office“ doesn‘t become a hurdle for colleagues is something, which isn‘t taught in business schools.
• How will you guide your employees to be mobile AND a perfect fit with their teams?

Philipp Rosenthal, Future Office Evangelist, Tieto Germany GmbH / Germany

World Café Session: Solution Café II
Creating the conditions for voluntary adoption – driving collaboration through social tools

• Traditional challenges in gaining adoption of collaboration tools
• Trends of successful initiatives
• What’s different about today’s environment (if anything?)
• The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation

Mike Grafham, Head of Customer Engagement EMEA, Yammer / UK

World Café Session: Solution Café III
Creating the conditions for voluntary adoption – driving collaboration through social tools

• Traditional challenges in gaining adoption of collaboration tools
• Trends of successful initiatives
• What’s different about today’s environment (if anything?)
• The key conditions for voluntary adoption (and pitfalls to avoid) – how to construct this for your organisation

Kristin M. Lawson, Senior Customer Success Manager, Yammer / UK

• Concept and feature overview of the HSH Nordbank Employee Portal
• Lessons learned providing a fully integrated employee portal platform

Sebastian Schulmeister, Deputy Head of Application Development, HSH Nordbank AG / Germany

Challenge your Peers Round Table:
Collaboration Integration / Collaboration and internal social media, Digital Workplaces, Knowledge management & Collaboration Software
Robert Bredlau, COO North America, e-Spirit AG / Germany

• Why current Intranets cannot solve the most important problem they should address
• Understanding information work and the need to transform your company into a digital organization
• How the Digital Workplace is different form everything we know – from Intranets to Enterprise Content Management to Social Media
• Key elements of the Digital Workplace
• From vision to reality: An approach for digital transformation

Project Description: Today, information-related work constitutes the number one activity for any organization - both from a quantitative as well as from a qualitative perspective. And despite decades of investment in information technology, information and information work is still badly managed and a source of unparalleled waste in employee productivity. This presentation looks at the problems, their root-causes and a new, future-oriented solution approach in which not technology but work activities, like for instance processes and projects, determine how employees are enabled in working with information in the Digital Workplace.

Stephan Schillerwein, Director of Research, Infocentric Research AG / Switzerland

• Zyncro is your Corporate Social Network: A social intranet unifying communication, documents and people
• In order to understand what an Corporate Social Network is, it‘s necessary to explain its main features and components:
  • Microblogging: Publishing information, location and meetings statuses in real time
  • System for work groups and document management / Task manager and meeting minutes
  • Corporate people directory and interactions with your phone book
  • Integration with external Social Media apps (LinkedIn, Twitter, Facebook), other cloud services (Google,  Evernote, SurveyMonkey...) and corporate systems
  • ROI of Corporate Social Networks / Best practicies in Enterprise Social Networking

Luís Font, CEO, Zyncro / Spain

• Business value: What problems can it solve and how?
• Usage & adoption: Let employees adopt the tool and create their own use or drive the change?
• ROI: How to measure the success of an ESN? What are the metrics? How to quantify its benefits?

Daniel-Marie Rouault, Sales Director - North & East Europe, eXo Platform SAS. / France